In 2020, foreign direct investment (FDI) from India into the United States was valued at $12.7 billion, down $179 million from the previous year. By 2020, India's direct investment in the United States will have supported approximately 70,000 jobs in the United States.
The market is populated by the majority of large American corporations.
The Indian government has emphasized "self-reliance" as a means of developing and supporting Indian firms and jobs, making it more difficult for American enterprises to sell their goods and services in India. When Indian analogs are available, this is especially true for Indian government purchases.
Exporters in the United States may also face pressure to begin manufacturing their products in the United States to maintain market access, particularly if identical goods are not manufactured in India.
India has established several market access hurdles as part of its self-reliance movement, including tariffs, localization requirements, indigenous standards requirements, labeling practices, price controls, and import bans.
Despite the aforementioned market challenges, India has substantial prospects for American businesses, with enormous potential to expand bilateral commerce. In certain economic sectors, such as information technology, telecommunications, pharmaceuticals, textiles, and engineering, Indian conglomerates, and high-technology businesses are widely recognized for their creativity and competitiveness. Successful adaptation to the complexity and diversity of India's regional markets necessitates a long-term planning horizon and a state-by-state strategy, according to US corporations operating in India.