Top Candle Trends in Leading Importing Countries Around the World

Updated: 07-Dec-2023
Top Candle Trends in Leading Importing Countries Around the World

Candles are becoming more than just light sources; they are fashionable, functional ornamental objects. The candles market has increased globally due to a growing desire to design warm and visually appealing places. With imports reaching an incredible €3.7 billion in 2021, the global candle market is a shining beacon. As per candle imports data, five countries are leading the charge: the United States, Germany, the United Kingdom, the Netherlands, and France. However, distinct patterns are highlighting customer preferences in these areas. This blog will examine the top candle-importing nations, illuminating the range of tastes influencing the global candle market.

What is the market trend for candles?

Based on global trade data, the global scented candle market is expected to be worth $3.76 billion in 2023. The demand for aromatic candles will expand at a respectable CAGR of 4.10% from 2023 to 2033, bringing the overall market value to US$5.64 billion by 2033.

The candle industry is thriving, thanks to rising disposable incomes, an increased need for home scents, and the growing appeal of natural and eco-friendly products. Aromatherapy and personalized candles are increasing in popularity, and online shopping makes it easier than ever to discover new companies and trends. 

By 2030, the market is estimated to be worth $20.09 billion, with Asia Pacific leading the way. However, producers face hurdles as competition heats up, raw material costs rise, and regulations tighten.

Did you know? The United States is the top leader in candles.  When it comes to the global candle business, the United States is more than just a participant—it's a pacesetter. The United States is a candle industry force to be reckoned with, accounting for more than a third of all global candle sales. But why are candles so popular in America? It's more than simply a pumpkin spice craze.

Candle Import Market: A Brief Overview

According to candle importer data, the United States was by far the country importing the most candles globally, with a trade value of more than one billion US dollars. In 2021 Germany and the United Kingdom were second and third, with import values of approximately 576 and 432 million US dollars, respectively. Here's a brief overview:

Candle Market Size and Growth:

  • As per the buyer data for candles, the global candle import market surpassed $2 billion in 2022 and is expected to rise at a 5.7% CAGR until 2030.
  • The scented candle market is a big contributor, with a CAGR of 4.1% predicted over the same period.

Market Trends:

  • Personalization and customization: Customers are looking for unique and personalized candles, which has resulted in custom-blended alternatives and personalized packaging.

  • Luxury candles: A particular category of consumers seeking exclusivity is growing their demand for high-quality, luxury candles.
  • Subscription boxes: Curated candle subscription boxes are becoming increasingly popular since they provide a handy way to discover new brands and smells.
  • Social media influence: Platforms like Instagram play an important role in showcasing new brands and trends, driving consumer interest.

Top 10 Candle-Importing Countries in the World:

Based on candle import data, these are the top 10 candle-importing countries in the world:

  1. United States: With an impressive import value of more than $1.2 billion in 2021, the United States is the undisputed leader in candle imports. This is due to a vast and prosperous population with a strong culture of home fragrance and gifting.
  2. Germany: In 2021, Germany's imports will top $576 million. The German market is well-known for having a high demand for high-quality candles, particularly scented and decorative types.
  3. United Kingdom: The United Kingdom ranks third, with imports expected to reach $432 million in 2021. The UK market is driven by a large demand for candles for home fragrance and gifting, similar to the US market, with a preference for natural and eco-friendly solutions.
  4. Netherlands: The Netherlands follows closely behind, with imports topping $266 million in 2021. The Dutch market is known for its respect for design and aesthetics, which leads to a demand for one-of-a-kind and decorative candles.
  5. France: France ranks fifth, with imports exceeding $165 million in 2021. The French market is recognized for its affinity for luxury items, which influences the demand for high-quality and scented candles.
  6. Japan: With imports reaching $90 million in 2021, Japan ranks sixth. The Japanese market is distinguished by a fondness for traditional and minimalist candles, which are frequently used for religious and cultural purposes.
  7. Australia: Australia follows closely behind, with imports topping $80 million in 2021. The Australian market is similar to that of the United States and the United Kingdom, with a significant demand for candles for home fragrance and gifting, as well as an increasing emphasis on sustainability.\
  8. Canada: With imports reaching $70 million in 2021, Canada ranks eighth. The Canadian market is very comparable to the American market, with a predilection for candles for home scent and gifting.
  9. Italy: Italy is ranked ninth, with imports topping $60 million in 2021. Because the Italian market values craftsmanship and quality, there is a high demand for handcrafted and artisan candles.
  10. Spain: With imports reaching $50 million in 2021, Spain closes out the top ten. The Spanish market is inspired by its Mediterranean culture, with scented candles being popular for generating ambiance.

Key Players in the Scented Candle Market:

  • MVP Group International, Inc.
  • Newell Brands
  • Estee Lauder Companies
  • NEST New York
  • Thymes, LLC
  • L Brands
  • Portmeirion Group Plc
  • The Yankee Candle Co., Inc.
  • The White Barn Candle Co.
  • The Village Candle
  • Bridgewater Candles

These are the major players in the scented candle market. To reach new markets, these key players are also increasing their distribution networks. If you are a trader looking for an updated and reliable candle importers or candle-importing countries list, you can connect with the
Some Global Trends in the Candle Market:

  1. Singapore's E-commerce Boom Benefits the Scented Candle Market: The rise of e-commerce and online shopping platforms has increased consumer access to scented candles in Singapore. Individuals may quickly explore and purchase a broad choice of scented candles from both local and worldwide companies thanks to the convenience of Internet shopping. This has increased market reach and enabled a greater assortment of fragrant candles to suit various preferences and budgets. However, the market for scented candles in Singapore is expected to increase at a phenomenal rate of 6.20% between 2023 and 2033.
  2. Aromatherapy Trends to Expand Japan's Aromatic Candle Market: Aromatherapy, which employs smells to enhance physical and emotional well-being, has grown in popularity in Japan. The Japanese market has seen a significant rise in the demand for scented candles, which play an important role in aromatherapy practices by providing a practical and accessible way to enjoy the advantages of various fragrances. However, the Japan-scented candle industry is expected to develop at a phenomenal rate of 6.20% between 2023 and 2033.
  3. The Chinese scented candle market will benefit from rising disposable incomes: China has one of the world's largest populations. In recent years, there has been a significant growth in disposable income among Chinese consumers, increasing their purchasing power. People with more disposable income are more willing to spend on luxury and lifestyle items such as scented candles. However, the China Scented Candle Market is expected to expand at a phenomenal rate of 7.80% between 2023 and 2033.

How to find candle importing countries list?

Simply, you need to visit the platform to analyze the global Candle import data Also, Eximpedia makes it simple to find the top candle importing countries. You need to simply follow the steps below:

  • Step 1- Go to and select a subscription plan.
  • Step 2- Select the "Import Data" section.
  • Step 3 - Type "Candles" into the search field or enter the HS Code "847439" for candles.
  • Step 4 - will display a complete list of nations importing candles, as well as useful information such as:
    • Import value (USD)
    • Import quantity
    • Top importers (companies)
    • Origin of imports
    • Average price per unit
    • Import trends and forecasts
  • Step 5 - Refine your search by nation, import value, period, and other parameters.
  • Step 6 - Download detailed reports and analyze the data to identify potential markets for your candles.

The bottom line:

So, what's the bottom line? Understand your intended audience. Customizing your candles to meet varied preferences and demands can transform a dim notion into a thriving enterprise. With the worldwide candle market increasing, there's never been a better time to put your product in the spotlight.

Based on current trends in 2023, handmade candles are far more than just decorative objects. They are brand statements, ethos expressions, and immersive experiences. As the market shifts towards personalization and meaningful consumption, businesses have an excellent opportunity to shine brightly with their candles. However, suppose you need any assistance regarding the candle buyer data. In that case, you can explore our dedicated dashboard, or our business professionals will help you expand your business in the international market.


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