How to Find Sportswear Buyers in the USA

Updated: 17-Jul-2023
How to Find Sportswear Buyers in the USA

Are you looking to find sportswear buyers in the USA? If so, you're in the right place! The US is one of the biggest markets for sportswear in the world. In 2022, the US sportswear market was worth an estimated $100 billion. There are a number of ways to find buyers for your products.  In this blog post, we will share some tips on how to find sportswear buyers in the USA and provide useful market statistics for USA sportswear. 
So let's get started!

USA Export Market for Sportswear

Sportswear is a significant segment of the U.S. apparel industry, and it has been growing steadily over the years. The United States is a major consumer and producer of sportswear, with both domestic and international brands competing in the market. The demand for sportswear in the United States is driven by various factors, including the growing interest in health and fitness and fashion trends.

The US sportswear market is a large and growing one. Based on USA Trade Data for 2023, US sportswear exports are expected to reach $20.5 billion, while US sportswear imports are expected to reach $17.5 billion, as per USA Import Data. The top export destinations for US sportswear are Canada, Mexico, and China. The top import sources for US sportswear are China, Vietnam, and Indonesia.

The most popular types of sportswear exported from the US are athletic footwear, activewear, and outerwear. The most popular types of sportswear imported into the US are athletic footwear, activewear, and sportswear accessories.
Some of the key trends in the US sportswear market in 2023 include:-

  • The popularity of sustainable sportswear: Consumers are becoming more conscious of how their clothing decisions affect the environment. Sportswear constructed from recycled materials or in an environmentally friendly manner is becoming more and more in demand as a result.
  • Demand for personalized sportswear: Customers want sportswear that is made to fit their unique requirements and tastes. This is driving up demand for personalized sportswear, including specially created shoes or clothing. Overall, it is anticipated that the US sportswear market will continue to grow through 2023 and beyond. 

Top 5 Importing Countries of Sportswear

Now, we're going to dive into the world of sportswear and look at the top five countries.

  1. United States: It's no surprise that the US takes the top spot when it comes to importing sportswear. With a fitness-conscious culture and a love for all things athletic, Americans have embraced sportswear as a way of life. 
  2. Germany: Germany is known for its strong sporting culture and active population. It is a major market for sportswear, with both professional athletes and recreational enthusiasts driving the demand for athletic apparel.
  3. United Kingdom: The United Kingdom has a vibrant sports industry, and sportswear is in high demand among its population. The popularity of sports such as football, cricket, and rugby contributes to the country's significant imports of sportswear.
  4. Japan: Japan is renowned for its attention to detail and innovation, and this extends to sportswear as well. Japanese brands like Asics, Mizuno, and Uniqlo have gained a loyal following worldwide. 
  5. China: As the world's manufacturing hub, it's no surprise that China plays a significant role in the sportswear industry. The country has emerged as a major importer, producing sportswear for global brands and developing its own domestic market. 

So there you have it, the top five importing countries of sportswear. 

This list of HSN Codes of Sportswear will help you to find your query more specifically.

Here are some commonly used HSN codes (Harmonized System of Nomenclature) for sportswear:

  • 6101 - Men's or boys' overcoats, raincoats, anoraks, windcheaters, and similar articles, 
  • 6102 - Women's or girls' overcoats, raincoats, anoraks, windcheaters, and 
  • 6103 - Boys' jacket suits, blazer ensembles, trousers, bib 
  • 6104 - Women's or girls' suits, ensembles, jackets, blazers, dresses, skirts, divided skirts, trousers, and shorts
  • 6105 - Men's' t-shirts or crocheted
  • 6106 - Women's' blouses, shirts, and shirt-blouses, 
  • 6107 - Boys' underpants, pajamas, and bathrobes, 
  • 6108 - Women's slips, petticoats, briefs, pajamas, negligees, bathrobes, and dressing gowns
  • 6109 - T-shirts, singlets, and other vests, 
  • 6110 - Jerseys, pullovers, cardigans, and waistcoats

The HSN codes may vary depending on the country and specific classification requirements. It's recommended to consult market research platforms like to gain accurate and up-to-date information on the HSN code list for your country. If you're looking to find sportswear buyers in the USA, there are a few things you can do first.

Things to Keep in Mind While Exporting Sportswear

Here are some specific tips for finding sportswear buyers in the USA:

  • Make sure your products are of high quality: Buyers want to buy products that are well-made. Also, ensure your products meet good quality standards.
  • Price your products competitively: Buyers want to get a good deal, so make sure your prices are competitive.
  • Most accurate Buyers and Suppliers Data: Buyers need to obtain the most reliable export and import data, HS Codes, and Buyer and Supplier lists of their specific products.
  • Provide excellent customer service: Buyers want to work with companies that provide excellent customer service. Make sure you're responsive to their needs and that you go the extra mile to make them happy.

If you follow these tips, you'll be well on your way to finding sportswear buyers in the USA. So what are you waiting for? Start your search today with our dedicated dashboard!

How do I find USA Import Data for Sportswear?

Looking to find sportswear buyers in the USA? You're in luck! We've got some easy tips to help you out. Let's get started!

  1. Online Marketplaces: One of the easiest ways to connect with sportswear buyers is by leveraging online marketplaces. Platforms like EximPedia have updated export data for sportswear. Simply create an account, search for your products, and start reaching out to potential buyers.
  2. Social Media: In this digital age, social media plays a crucial role in connecting businesses with their target audience. Create engaging and visually appealing profiles on popular platforms such as Instagram, Facebook, and Twitter. Share high-quality images of your sportswear products, post informative content, and interact with potential buyers through comments and direct messages.
  3. Trade Shows and Exhibitions: Attending industry-specific trade shows and exhibitions can be a fantastic way to meet sportswear buyers face-to-face. These events bring together professionals, buyers, and enthusiasts from the sports and fitness industries. Showcase your products, network, and exchange business cards to establish valuable connections.
  4. Local Sporting Events: Keep an eye out for local sporting events, tournaments, and races in your area. Setting up a booth or sponsoring such events can help you directly engage with sportswear buyers who are passionate about staying active. Distribute flyers, offer discounts, and collect contact information to follow up with potential buyers after the event.


So, building relationships with sportswear buyers takes time and effort. Be consistent with your marketing efforts, provide exceptional customer service, and adapt to the ever-changing trends in the industry. With determination and a quality product, you'll be well on your way to attracting sportswear buyers in the USA.

To obtain up-to-date and accurate market statistics for the USA sportswear market in 2023, we recommend referring to industry reports and market research websites like They provide comprehensive data and insights into the sportswear industry, including export and import data and the most accurate sportswear buyers in the USA. Also, If you have any queries related to USA Trade Data, connect with our dedicated experts right now!
Book a live demo and expand your sportswear business! Good luck!


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