Garments Importers in Europe: Emerging Trends and Opportunities

Updated: 01-Dec-2023
Garments Importers in Europe: Emerging Trends and Opportunities

As we know, the European garment import industry is huge and diverse, with numerous prospects for garment entrepreneurs. Staying ahead of the curve and managing the ever-changing trends, on the other hand, necessitates a thorough understanding of the market's dynamics. Europe has long been a fashion and style hotspot, and knowing the changing scene can provide significant insights for anyone wishing to capitalize on the continent's thriving clothing industry. This blog explores the growing trends and growing demand of  Garments buyers in Europe. We also provide useful insights for entrepreneurs looking to succeed in this competitive market.

What clothes are in demand in Europe?

Cotton and silk were extremely popular in Europe. Indian textiles were by far the most popular, thanks to their high quality and intricate craftsmanship. Various types of Indian textiles were marketed in Western markets. Several clothing categories are in high demand in Europe, owing to reasons such as fashion trends, increased consumer awareness, and changing lifestyles. Here are some of the most significant factors:

  • Sustainability and Ethically Sourced Clothing: Consumers are becoming more aware of the environmental and social consequences of their clothing choices, increasing demand for ethically and sustainably made apparel. Organic cotton, recyclable materials, and fair trade practices are in high demand.
  • Activewear: The growing emphasis on health and fitness, combined with the athleisure trend, has increased demand for high-quality, fashionable sportswear. Sportswear for particular hobbies such as running, yoga, and gym exercises, as well as comfortable and adaptable athleisure gear for regular wear, are all included.
  • Personalized and customized clothing: Customers want one-of-a-kind, personalized clothing that expresses their specific style and preferences. This trend opens up possibilities for custom-made clothing, on-demand production, and apparel with personalized characteristics such as embroidery or printing.

How big is the European apparel market?

The Europe Fast Fashion market was estimated at US$ 41.93 billion in 2023 and is expected to develop at a compound annual growth rate (CAGR) of 7.5% between 2023 and 2030. Fast fashion refers to inexpensive and trendy apparel that moves fast from the runway to the stores to capture the latest trends. To stimulate consumer purchases, the fast fashion model relies on short manufacturing cycles and frequent new product debuts.

According to Global Trade Data, the European Apparel market is expected to generate $474 billion in revenue by 2023. It is expected to expand at a 2.26% annual pace (CAGR 2023-2027). Women's Apparel is the market's largest category, with a market volume of $257 billion in 2023. When compared globally, the United States generates the most revenue, with a projected revenue of US$351 billion in 2023. The Apparel market is anticipated to reach 35.3 billion pieces by 2027. Furthermore, the market is expected to rise by 0.3% in volume in 2024.

Also Read - Sportswear Buyers in the USA

Garments Buyers in Europe: Detail Analysis

Europe has a significant role in the global apparel industry, both as a manufacturer and as a consumer. Based on readymade garments buyers data, the EU imported a stunning €191.4 billion in clothes in 2022, a considerable increase from €138 billion in 2017. This expansion underscores Europe's sustained high demand for clothes, which is being driven by factors such as rising disposable incomes, changing consumer preferences, and expanding e-commerce on the spot.

Major Garment Buyers in Europe:

The major readymade garments buyers in Europe are diversified, with a large range of customers operating in various market areas. Here are a few key players:

  • Retailers: Major European apparel imports include H&M, Inditex (Zara, Bershka, Pull&Bear), and Primark. They appeal to a huge mass market by offering a diverse choice of clothing at reasonable costs.
  • Wholesalers: Wholesalers are essential in delivering clothing to smaller merchants and independent outlets. They obtain things from multiple suppliers and sell them in large volumes.
  • Luxury and premium fashion labels:  Chanel, Louis Vuitton, and Gucci have a strong presence in Europe and import high-quality clothes for their retail locations and online platforms.
  • Online Marketplaces: E-commerce behemoths such as Amazon and Zalando have emerged as key players in the garment sector, offering a diverse range of products from a variety of companies. If you are a trader and looking for updated  Readymade garments buyers in Europe, you can visit and gain authentic market statistics. 

Garment Import Data: A Quick Overview:

The European garment import market experienced a tremendous jump in 2022, with a total import value of €191.4 billion, marking a significant 27% increase over the previous year as per garment buyers' data. This surge resulted in a startling volume of 32.2 billion imported clothing, demonstrating the enormous demand for apparel in the European market.

Notably, knitted or crocheted garments held a commanding 52.5% share of the market, accounting for €100.5 billion in imports as per Garments import Data. Meanwhile, non-knitted/woven clothes maintained their own, accounting for 47.5% of the total import value of €90.9 billion.

Europe Fast Fashion Market Opportunities and Trends:

  • Emerging European Markets Expansion: Many Eastern European markets provide significant long-term growth opportunities for quick fashion shops. Poland, the Czech Republic, Slovakia, Romania, and Ukraine have young populations and expanding disposable incomes.In these countries, fast fashion penetration is currently lower, indicating an unrealized possibility. Retailers can accelerate growth by increasing their regional presence in growing Eastern European areas.
  • Online and social commerce channels are expanding: Rising internet connectivity and smartphone penetration are driving an increase in online fast fashion sales across Europe.
    E-commerce allows a broader consumer base to be reached. Social commerce via platforms such as Instagram and Twitter is a growing opportunity. Brands can effectively target millennial and Gen Z groups by collaborating with social influencers.
  • Focusing on Sustainability: With customers and authorities emphasizing sustainability practices across the value chain, sustainability has emerged as a prominent trend. Brands strive to reduce their environmental and social effect.
    Key focus areas include the use of eco-friendly raw materials, renewable energy in operations, recycling programs, lean supply chains, ethical labor practices, and bio-degradable packaging. The Higg Index sustainability assessment system is also gaining popularity.

How to find Garment importers in Europe?

To find garment importers in Europe, you can visit the data-driven platform, and analyze the garment buyers data, and ready-made garment import data. Eximpedia is a portal that provides export import data as well as reliable, up-to-date, and authentic information about global commerce for more than 100 countries. We also provide export import trade data and an up-to-date Indian exporter list, among other things.

Finally, the European garment import industry offers a plethora of chances for enterprises. Garment entrepreneurs may carve out a lucrative niche for themselves in this dynamic and rewarding business by staying ahead of evolving trends, adopting technology, and developing strong relationships. Please contact if you have any questions about HS codes, export import data, or readymade garments buyers in Europe. Our professionals will advise you to the best of their abilities.


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